Getting to the Point

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO, getting to the heart of what matters and what you need to stay ahead.

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New episode

Previous episodes

With Jane Cunningham & Philippa Roberts on Marketing to Women and avoiding Brandsplaining
With Josie Brown on how esports is transforming the marketing of major brands - Thank you, Honda!
With Marsha Goei, on how Breeze is challenging the dating industry by taking online dating offline.
With Stephen Taylor, (P&G, Gillette, Samsung, PayPal, Nokia, Pizza Express) on the skills needed by the modern CMO, what to do in the first 100 days and the battle for brand between CMO, CTO and CPO.
With Poppy Mason-Watts, co-founder of WaterBear, the “Netflix for the planet” streamer.
With Hugo Barbera, award-winning art-director and AI specialist. The latest developments in AI creative tools, the optimal way to prompt an AI image generator, what the future holds for human creators.
With Jo Fox, formerly NBCU, NOW TV, Peacock & Sky. Who’s winning the streaming wars, the latest trends in the sector and where we’re headed next.
With Jimmy McLoughlin, former special advisor to the PM. What does the job of the future look like and how should we be preparing ourselves for it?
With Alfie Ranstead & Matt Falconer. Understanding how AI actually works, what it means for the creative and marketing industries and what it’s like to raise $3m at an average age of just 21 years old.
With Peter Hutton, Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.
With Jo Vaughton, Director of Marketing for Royal Caribbean. What to do when your share price drops 80% and you’re sailing into the storm of a global pandemic.
With Josh Higgins on being Design Director for Obama, building a 200 strong team at Facebook and taking on the VP Global Creative role at Atlassian.
With Pip Heywood on how Thortful is disrupting the Greetings Card industry by giving a platform to independent creatives.
With David Meikle on the life-changing power of The Meikle Matrix. How to manage stress and get your work-life balance back under control.
With Karen Stacey, CEO of Digital Cinema Media, on the surprising origins of Barbenheimer - the movie-marketing phenomenon that blew up the box office.
With Lucas Bergmans on how Cazoo went from zero to unicorn status in record time. And then back again.
With Scott Millward on how to build a Personal Brand on LinkedIn.
With Gareth Turner on top tips for FMCG Marketing and staying resilient in the face of the Doom Loop.
With Ally Owen, on setting up Brixton Finishing School to help under-represented people into the tech, media and creative industries.
With Lucie Greene on the B2B Marketing Revolution and the forces driving this surge in creativity.
With Elie Habib on how he took on Apple and Spotify to build the first Arab tech brand to float on Nasdaq.
With Andrew Bloch on the secrets behind some of the UK’s most famous and successful PR ideas.
With David Wheldon, winner of the Drum Marketing Awards Lifetime Achievement Prize, on being a FTSE 100 CMO. Covers Barclays, Vodafone and RBS.
With Kerry Taylor, EVP of Youth & Entertainment at MTV on how MTV rediscovered the role it was born to play in people’s lives and in the process gave the business an idea to rally around in 120 markets.
With Liam Newton on the overhaul of Carlsberg in the UK and one of the most radical brand reinventions of modern times.
With Tom Rainsford on cutting through the complexity of the mobile phone category to launch giffgaff.

Getting to the Point

New episode

Previous episodes

Episode 26 - Marketing to Women

Episode 25 - esports

Episode 24 - The Dating Industry

Episode 23 - How to be a multi-category CMO

Episode 22 - WaterBear

Episode 21 - AI Creativity

Episode 20 - The Streaming Wars

Episode 19 - Jobs of the Future

Episode 18 - Raising $3m at age 18

Episode 17 - The Sports Business

Episode 16 - The Cruise Industry

Episode 15 - Obama's Design Director

Episode 14 - Greetings Cards

Episode 13 - The Meikle Matrix

Episode 12 - Barbenheimer

Episode 11 - Cazoo's rise & fall

Episode 10 - Personal Branding for LinkedIn

Episode 9 - FMCG Marketing Tips

Episode 8 - Brixton Finishing School

Episode 7 - The B2B Marketing Revolution

Episode 6 - Anghami floats on Nasdaq

Episode 5 - Genius PR Ideas

Episode 4 - FTSE 100 CMO roles

Episode 3 - Unifying 120 markets

Episode 2 - Reinventing Carlsberg

Episode 1 - Launching giffgaff