Got Prime? Got Music.

Forming a specialist team of creatives, music specialists and choreographers to land a clear message with maximum impact:  If you’ve got Amazon Prime, you’ve got Amazon Music. A pan-European TV, social and digital campaign, directed by award-winning director Tajana Tokyo and translated for use across France, Germany, Italy, Spain and UK.

In the spots featured here, Dawn turns her hoovering into a series of dance moves set to Missy Elliot’s ‘Izzy Izzy Aah’ and Ricki performs a spontaneous kitchen boogie to Ciara’s ‘1, 2, Step’.

Following strong results in Europe, the campaign has now been extended to run in the US, Canada and South America.