Getting to the point
A 12 week programme that galvanises your entire business around one single powerful idea and gets everyone ready to act on it.
6 weeks to Go Small
From complex business to single-minded strategy. Understanding what really matters. Giving your team the clarity they need to make hard choices.
Stakeholder interviews & team downloads > Audience & culture insight & inspiration > Category audit > Idea territories > The Point > Brand definition > Why, What, How
The Point
Uniting business strategy, brand strategy and creative strategy with one big, galvanising idea that everyone can rally around and act upon. The idea at the heart of the business.
6 weeks to Go Big
From single-minded strategy to whole-hearted action. Rallying around The Point as one team, shaping the business internally for staff, externally for customers and into the future with new products and brand defining initiatives.
Go Big ideation > Team workshops > Brand Identity > Brand-defining campaigns & content > Mission briefs for new products & services > Internal culture & values programmes
The Brain’s trust
Senior talent 100% focused on the work.
Inspired by the way Pixar work, we formed our Brains Trust of big brand thinkers and makers. An eclectic collection of the best people in their fields; big talent, like-minded leaders focusing solely on what they do best and what they’re most passionate about. Direct access to top talent and all the specialist expertise of our Brains Trust. Everyone you need, no-one you don’t.
“Bridging the gap between consultancy and creativity. BigSmall are everything they claim - their 12 week programme is truly transformative.”
- Tom Furr, CMO, Disco Legal Tech