Driving Made Awesomer

Driving’s great. But you know what makes it better? Dragons. Wizards. Zombie skeletons. This is no limits, imaginations unleashed driving. The sport we know and love made better with LEGO. This is driving…made awesomer.

Our Go Big ideation session created the idea of the Awesome News Network. The ANN became the core driver for social comms and was embraced by the game developers who built it into the game itself.

The first BigSmall idea to appear in a Triple-A game.