Full of Life

A mindset shift from tea-maker to modern wellness brand. An expert in how to get the most out of tea and an expert in what nature can do to improve people’s lives. From brand strategy and identity to ideation across the entire business. A new vision for how to express the brand together with a new visual identity and tone. Social guidelines with content pillars and example creative. Go Big Ideation across all aspects of the business. 50+ new ideas across products, packaging, live experiences, ESG initiatives and PR stunts.

A unified, modern wellness brand.

A brand purpose embedded as a guide for all future brand actions.

A new visual and verbal approach to reflect a brand that is full of life.