Only the Good Stuff

Recognising that the world is awash with content. A paradox of choice is at play. Our audience research identified an opportunity for AMC+ to create a more personal, intimate viewing experience. You don’t need more stuff, you need the good stuff. A new logo and brand identity, followed by a full launch campaign ranging from idents to a 60” showcase launch spot. Targeted content created for fans of specific genres including horror, arthouse and true crime.

Over 6m streaming subscribers in Q4 put AMC+ well ahead of targets and Wall Street expectations.

“AMC+ earnings beat street. Stock price pops.” - Deadline headline on fourth quarter earnings report.