Everyday Revolution

Bringing CBD out of the darkness and into the light. Making CBD seem as normal as cornflakes. In-depth consumer research to understand how and why people use CBD: the euphoria of just getting back to normal. Brand identity refresh and new packaging designs. Celebrity partnership brokered with Claudia Winkleman. Integrated campaign across TV, social, website and PR.

From a standing start to the Number 1 CBD brand (source: Nielsen data)

Listings secured with all major UK retailers, including Holland & Barrett, Boots, Tesco, Asda, Morrisons, Waitrose.

Web traffic up 1000%. Average order value through eCommerce up 64%.

Editor’s Pick - AdAge.

Ad of the Week - The Grocer.