It all counts

Understanding the Virgin Active offer, audience motivations and the barriers preventing people from getting off the sofa to join a gym. Landing a new creative idea to drive new customer acquisitions: whatever gets you moving, it all counts. Bringing this to life for customers through digital, TV, cinema, radio and outdoor assets.

Best ever sales results helped Virgin Active secure an outsized share of market in the crucial New Year period.

Jan and Feb sales well ahead of budget and 23% ahead of prior year equivalent.

An idea embraced by the entire company with even Sir Richard Branson getting in on the act on his social channels.